MORE ARRIVALS FROM SINGAPORE TARGETED FOR SARAWAK
- Increase of 16.5% arrivals from Singapore from January – July 2018
- Increased daily flights to Sarawak boost arrivals
- Kuching and Central Sarawak key attractions for Singaporean tourists
Sarawak Tourism Board unveiled the Visit Sarawak Year logo in Singapore as part of its West Malaysia – Singapore – Shenzen – London roadshow circuit last night at a industry and media event in Singapore.
The roadshows are a precursor to Visit Sarawak’s official launch later this year. The Singapore roadshow follows the logo unveil in West Malaysia on Oct 16.
Sarawak Assistant Minister of Tourism, Arts & Culture Datuk Lee Kim Shin who led the delegation to Singapore with Sarawak Tourism Board CEO, Sharzede Salleh Askor.
He elaborated that Singapore is one of the key markets for Sarawak.
“This year, we recorded a 16.5% increase in arrivals from January to July from Singapore. This is a good indicator of gaining interest from the Singapore market, partly attributable to the increased flights from Singapore through Scoot, Malaysia Airlines, and Air Asia, which are making daily trips. This gives us a total of more than 600 seats made available every day from Singapore to Kuching.”
“We will be looking to intensify efforts to increase arrivals from Singapore. In the coming year, Singaporeans can look forward to more new packages that will provide competitively priced offerings focusing on culture, adventure, nature, food and festivals,” he said.
Askor said, “Singapore will be a central hub for Sarawak Tourism Board’s marketing strategies as the Sarawak state government will be setting up an office in Singapore next year,”
“We have seen increased interest in the three-day, two night Kuching getaway from Singaporeans with Central Sarawak being a rising attraction,” she said.
A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.
About Sarawak Tourism Board
Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).