Sarawak, Borneo redefines the tribology of global associations at Austria’s capital
Sarawak’s boldest campaign to date, Redefining Global Tribes, made an instantaneous favourable impression in its debut to over 400 decision makers from associations, federations and societies at the Association World Congress, Vienna from the 2nd – 4th May 2017 at the capital city of Austria.
“Just like a tribe, associations – be they professional, scientific, medical or trade – share the same collective power to sustain the community. In a similar manner, business events and associations are not limited by race, languages or location. It is through recognising the key values and synergy we share with our partners, that we are capable to construct a stronger identity for our sector in the global economy,” explained Amelia Roziman, Chief Operating Officer of Sarawak Convention Bureau (SCB).