The New Era of Advertising
According to PWC (a multinational professional services network headquartered in London, United Kingdom) forecasted that the digital advertising spend will continue to grow rapidly from $135 billion in 2014 to $240 billion in 2019.
New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. The most important thing is that the marketing never stops moving. Your digital marketing materials will circulate long after you have initiated them.
The cost of placing an ad online is far less than placing an ad in a newspaper or billboard. Digital marketing reduces your expenses for land, capital, procurement, advertising, and labor. All of these factors add up quickly and by keeping these costs down, you can position your business to be highly competitive within the marketplace.
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.
When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With digital marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns.